At the end of February, we shared a post that examined how striking the right balance between owned and earned media is crucial for startup PR and a powerful driver…
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If we told you Procter & Gamble invented the soap opera, would you believe us? The truth is, the consumer goods company is widely credited for the storytelling approach it…
It’s no secret that friends are some of the most influential people in our lives. For almost half of the population, friends and family are the top sources for brand…
Everywhere you turn on the internet someone is promoting the “Next Big Thing.” From cryptocurrencies to artificial intelligence to 5GE, the 86,400-second news cycle is constantly changing. With 2.5 quintillion…
Hubspot recently announced a change in policy to how they approach their advertising business. The inbound marketing solution has famously avoided paid digital ads for years, but in a recent…
Today’s startup world is extremely noisy. As you look for ways to generate PR for your startup you can find yourself scratching your head. No matter what industry you’re in,…
What happens when your startup falls into that awkward phase where your startup doesn’t have anything particularly major to announce through the media? One TechCrunch piece isn’t going to pay the rent!
Last Thursday, NewsCred hosted a #ThinkContent summit where the most influential people in the industry came together to share ideas about content marketing. One of the keynote speakers was James…
The recent news around Twitter teaming up with Giphy and Riffsy has unmistakably solidified GIFs role in social media. With more and more Tweets and posts using GIFs, the question remains: Why do they work? Here are 5 reasons!
Our living, all-inclusive list of everything startups and their founders need to know as they begin to utilize PR for their growth company.