In the world of inbound marketing, content is king. Generating interesting and shareable information can be overwhelming in an online world inundated with data. To avoid drowning, marketers can always create content following these four timeless and simple content ideas.
We recently sat down with Brian Thopsey, the founder of FundWisdom, an equity crowdfunding information engine, to find out how the company is trying to bootstrap its brand with content marketing. The startup collects, analyzes and aggregates current and historical equity crowdfunding deals from top crowdfunding websites. – and is eyeing a large opportunity when Title III of the JOBS Act opens up startup investing to unacredited investors.
With the rise of inbound marketing techniques, those just embarking on their startup’s marketing strategy may be thinking, ‘How do I get started?’ For starters, entrepreneurs can follow three simple rules: do your research, make goals and focus on consumer-centric campaigns.