😄= 👑📱🌎 Did you get that? Emojis. You love them, we love them, and 92% of the online population uses them. Emojis have managed to worm their way into almost…
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This past summer we got a chance to sit down and chat with Rachel Braunstein (@rkbraunstein), Marketing Manager for Microsoft’s Partner Network & the host of the Microsoft Partner Network podcast.Â
On the heels of Microsoft’s annual Ignite conference a few weeks back, we revisit that conversation in the latest episode of the SeedStories Podcast.
With Rachel wearing many hats with her role within the Microsoft Partner Network, we discuss what partner programs within the Redmond giant may be useful for startups, how she has fostered a passionate community of partners and her thoughts on where venture-backed startups should be spending on digital marketing as they start to scale.
What happens when your startup falls into that awkward phase where your startup doesn’t have anything particularly major to announce through the media? One TechCrunch piece isn’t going to pay the rent!
So you’ve kicked off some startup PR and secured an interview with the media with your startup founder — great! It’s only a matter of time before you get some…
Think of the brand as a sensory system that transforms your lifeless, transactional business into a living-breathing organism, able to connect with the human psyche and elicit real, often irrational, emotions. These emotional cues become the symbolic currency that people actually trade when they transact with a business. Brands are built from common elements, including these.