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storytelling Archives - BMV

SeedStories EP 18: Rachel Braunstein: Building Advocate Communities & Branded Podcasting

By | SeedStories Podcast | No Comments

This past summer we got a chance to sit down and chat with Rachel Braunstein (@rkbraunstein), Marketing Manager for Microsoft’s Partner Network & the host of the Microsoft Partner Network podcast. 

On the heels of Microsoft’s annual Ignite conference a few weeks back, we revisit that conversation in the latest episode of the SeedStories Podcast.

With Rachel wearing many hats with her role within the Microsoft Partner Network, we discuss what partner programs within the Redmond giant may be useful for startups, how she has fostered a passionate community of partners and her thoughts on where venture-backed startups should be spending on digital marketing as they start to scale.

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The Key to Differentiation: Build a Brand, Not a Company

By | Growth Marketing Strategies | No Comments

Think of the brand as a sensory system that transforms your lifeless, transactional business into a living-breathing organism, able to connect with the human psyche and elicit real, often irrational, emotions. These emotional cues become the symbolic currency that people actually trade when they transact with a business. Brands are built from common elements, including these.

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