July 17, 2019
The Importance of Emojis in Startup Social Media
😄= 👑📱🌎 Did you get that? Emojis. You love them, we love them, and 92% of the online population uses them. Emojis have managed to worm their way into almost…
October 12, 2017
SeedStories EP 18: Rachel Braunstein: Building Advocate Communities & Branded Podcasting
This past summer we got a chance to sit down and chat with Rachel Braunstein (@rkbraunstein), Marketing Manager for Microsoft's Partner Network & the host of the Microsoft Partner Network podcast. …
October 13, 2015
5 Tips to Help Your Startup Founder Nail a PR Interview
So you’ve kicked off some startup PR and secured an interview with the media with your startup founder -- great! It’s only a matter of time before you get some…
July 27, 2015
The Key to Differentiation: Build a Brand, Not a Company
Think of the brand as a sensory system that transforms your lifeless, transactional business into a living-breathing organism, able to connect with the human psyche and elicit real, often irrational,…