April 9, 2020
Startup Marketing & PR During COVID-19
It’s becoming increasingly difficult to remember life before COVID-19. The subject is consuming nearly every conversation, and it has turned marketers and PR pros on their heads. Coronavirus has completely…
March 30, 2018
The Dark Side of Influencer Marketing Creeps Closer
In 2018, brands are increasing their influencer marketing activity, both in frequency and spend. According to influencer platform Linqia, which surveyed 181 marketers, 39% say they are increasing their budgets.…
January 24, 2017
The Problem of Startups Hiding Behind “Alternative Facts”
President Donald Trump kicked off his first week as POTUS in a curious way, sending his top PR guy, press secretary Sean Spicer, to defend the assertion that more people…
November 21, 2016
Did Donald Trump Save Twitter or Cement its Demise?
Several years ago, social media expert, Brian Solis stated that “News no longer breaks, it Tweets.” Sage words that illustrated how citizens around the globe now had the power to…
August 23, 2016
Get Niche or Die Trying with Startup Marketing
There’s a common misconception amongst first-time founders that their startup needs to be everything to everyone. This couldn’t be further from the truth. Attempting to go too broad can make…
July 21, 2016
BMV Goes to OTB Interactive
Last week, Outside the Box hosted OTB Interactive, a five day event in Boston Common centered around celebrating innovation in the local Boston area with parties, opportunities to compete for…