😄= 👑📱🌎 Did you get that? Emojis. You love them, we love them, and 92% of the online population uses them. Emojis have managed to worm their way into almost…
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Today’s startup world is extremely noisy. As you look for ways to generate PR for your startup you can find yourself scratching your head. No matter what industry you’re in,…
Aaron Zamost, head of communications at Square, recently came out with an awesome piece on how today’s tech press builds startup narratives around ‘Silicon Valley Time’ (SVT), a predictable lifespan…
Instagram might have just released five new filters this past week, but the company that began as a modest photo-sharing network back in 2010 has much more in mind for…
Last week, we took a look at what experts predicted for 2014’s social media trends, and whether they ended up being correct or not. Now it’s time to take a look at what experts are foreseeing for the fast-approaching 2015. We scoured the web and came up with a condensed list of media and technology predictions from some of the top insiders in media and tech.
With the recent release of Apple Pay, Pay with Rad Pad, and now Snapchat’s Snapcash, mobile pay is undeniably having a moment. But with Millennials increasingly opting to buy directly off their phones, this phenomenon is much more than a trend; mobile pay is becoming the norm, and mobile commerce (m-commerce) has a distinct leg-up on its e-commerce cousin. Here’s what startups need to know about appealing to Millennials on the mobile marketplace.
As a start-up, maximizing time, value and resources is the only way to grow You’ve got to be lean – pun intended. But when is the right time to cut out certain activities?
When it comes to deciding how a startup will handle creating earned and owned media to drive awareness and new business leads, many founders don’t know if they should or shouldn’t outsource the work. Do they have the people in-house to tackle and execute a level that is worthy of what they’re doing? Is their product ready for the prime time?
Like many marketing communications and PR professionals, our general take on press releases is they’re DOA. Meaning, once they’re released they really don’t do what they were originally designed to do (get press interested in writing about them). Does that mean you shouldn’t do them? Maybe not.