October 28, 2019
BMV Attends Masters of Scale Live!
Boston was lucky enough to host the first-ever live recording of the Masters of Scale podcast earlier this year, and as BMV continues to help startups scale with marketing, the…
July 17, 2019
The Importance of Emojis in Startup Social Media
😄= 👑📱🌎 Did you get that? Emojis. You love them, we love them, and 92% of the online population uses them. Emojis have managed to worm their way into almost…
February 11, 2019
Five Trends Revealed by Super Bowl LIII Ads
This year’s Super Bowl came and went on February 2, 2019, with the Patriots winning their fifth title in the Bill Belichick-Tom Brady era. The Los Angeles Rams put up…
January 4, 2019
Taking an Audience First Approach to Advertising
Hubspot recently announced a change in policy to how they approach their advertising business. The inbound marketing solution has famously avoided paid digital ads for years, but in a recent…
March 30, 2018
The Dark Side of Influencer Marketing Creeps Closer
In 2018, brands are increasing their influencer marketing activity, both in frequency and spend. According to influencer platform Linqia, which surveyed 181 marketers, 39% say they are increasing their budgets.…
September 14, 2017
10 Advantages a Brand Gives Your Startup
Startup companies are one thing. Startup brands are a whole other ballgame. If you want your company to be recognized, you need to create a detectable, differentiated brand. Why? Funny you…
March 29, 2017
SeedStories EP 15: Jake Chapman of Gelt VC on Investing in Honey Badgers & the #TrumpEffect on Startups
On the latest SeedStories Podcast we caught up with Jake Chapman, who manages Gelt Venture Capital, a seed stage investor. I caught up with him last week upon his return from…